The Aspyre CollectionTM

BY JAMES HARDIE

The Aspyre CollectionTM

BY JAMES HARDIE

COMMUNICATING THE

ART AND SOUL

OF HIGH DESIGN

THE OPPORTUNITY | Architects are always looking for unique, authentic and high-quality products to use in their designs.

COMMUNICATING THE

ART AND SOUL

OF HIGH DESIGN

THE OPPORTUNITY | Architects are always looking for unique, authentic and high-quality products to use in their designs.

COMMUNICATING THE ART AND SOUL OF HIGH DESIGN

THE OPPORTUNITY | Architects are always looking for unique, authentic and high-quality products to use in their designs.

THE INSIGHT

Architects are artists.

And they don’t necessarily want to look at someone else’s designs to inform their own ideas.

THE INSIGHT

Architects are artists.

And they don’t necessarily want to look at someone else’s designs to inform their own ideas.

THE STORY

ASPYRE is Born

We were all in on this one. We named it and created the logo. Then we wrote a love story that combined the emotional and functional benefits of an architectural product that brought the authenticity and craftsmanship of the past to life alongside the modernity and performance of a James Hardie product.

THE STORY

ASPYRE is Born

We were all in on this one. We named it and created the logo. Then we wrote a love story that combined the emotional and functional benefits of an architectural product that brought the authenticity and craftsmanship of the past to life alongside the modernity and performance of a James Hardie product.

ARCHITECTS AGREE

The ASPYRE Collection, with myriad sizes, shapes and finishes was launched nationally to both critical and financial success. It remains architects siding of choice for bespoke residential projects throughout North America.

ARCHITECTS AGREE

The ASPYRE Collection, with myriad sizes, shapes and finishes was launched nationally to both critical and financial success. It remains architects siding of choice for bespoke residential projects throughout North America.

ARCHITECTS AGREE

The ASPYRE Collection, with myriad sizes, shapes and finishes was launched nationally to both critical and financial success. It remains architects siding of choice for bespoke residential projects throughout North America.