HOW MARKETING CAN HELP SHAPE THE FUTURE OF VISION

November 4th, 2019 Posted by Social No Comment yet

The average child spends six hours or more in front of a digital screen every day—and myopia rates are on the rise.

(more…)

MOA VIDEOS: A MUST-HAVE IN YOUR NEXT HEALTHCARE MARKETING CAMPAIGN

October 22nd, 2019 Posted by Social No Comment yet

If a photo is worth 1000 words, how much is a video worth? In a world where customers are 85% more likely to make a purchase after watching video content, a lot.

(more…)

THE WORLD OF LOGO DESIGN

September 25th, 2019 Posted by Social No Comment yet

As someone who grew up in a small farming town, my first time traveling abroad was a bit overwhelming. I remember standing in the street, stunned by the different languages, unrecognizable landmarks and illegible (to me) restaurant, bar and store names. Until I saw something very familiar amidst all the unfamiliarity—a Starbucks logo.

(more…)

RETHINKING PLASTIC—TURNING A WASTE PRODUCT INTO PREMIUM LUMBER

August 28th, 2019 Posted by Social No Comment yet

Some estimates say nearly nine million tons of plastic waste flow into the ocean every year. Could the answer to this pollution problem be found on the nearest dock?

Today, innovative manufacturers are converting plastic waste materials into beautiful and durable marine dock boards. Beyond docks and piers, you’ll find plastic lumber being used to create other wetland and waterfront structures, outdoor furniture and more.

(more…)

STRAIGHT TO VIDEO: THE NEW KING OF CONTENT

August 1st, 2019 Posted by Social No Comment yet

According to recent studies, consumers are 64-85% more likely to purchase a product or service that has video representation.

Consumers expect video content at every turn.

But for brands, it can go one of two ways: On the one hand, video is the fastest way to pull people in. On the other, poor production quality can drive them away even faster.

(more…)

THE HUMBOLDT PARK ALLIGATOR: A SCALY STUDY IN VIRALITY

July 16th, 2019 Posted by Social No Comment yet

Chicagoans already know the story. For non-locals, here’s a quick recap:

For the past week, there was an alligator living in the Humboldt Park Lagoon. No, alligators are not endemic to this part of the country. It’s unclear how the 4-5 foot-long gator got there. And it evaded capture for seven days until finally being caught Tuesday morning. Turns out it’s pretty hard to wrangle a prehistoric reptile that can stay underwater for 30 minutes and can eat your hand like a slice of deep dish.

(more…)

THE WARBY PARKER OF PHARMACIES?

July 9th, 2019 Posted by Social No Comment yet

You’ll never sort your pills, never stand in line at a pharmacy, and never miss your medication again. That’s the promise of PillPack, an online pharmacy acquired for close to $1 billion by retail giant Amazon.

(more…)

5 WAYS WOMEN CAN KEEP EYES IN OPTIMAL HEALTH

May 22nd, 2019 Posted by Social No Comment yet

As the marketing agency for our long-time clients Alcon, we wouldn’t be doing our due diligence if we didn’t take the time to encourage everyone to prioritize their eye health this month.

(more…)

A ROSE BY ANY OTHER NAME MIGHT NOT SELL IN TODAY’S MARKET

January 18th, 2017 Posted by Advertising, Capabilities, Creative, Strategy No Comment yet

In Shakespeare’s Romeo and Juliet, the question is asked, “What’s in a name?” And as much as the Bard had a point that a name is just a name when it comes to overcoming family feuds, marketers today would agree that a name plays a huge part in a company’s or product’s success.

(more…)

ROBOT OVERLORDS: PREPARE FOR THE CHATBOT INVASION

January 12th, 2017 Posted by Advertising, Capabilities, Creative, Interactive, Social, Strategy No Comment yet

In 2017, digital shoppers are likely to encounter the latest retail strategy aimed at increasing consumer engagement: the chatbot.
No, chatbots are not a brand new technology, but up until this point, automated instant message bots have not been advanced enough to make a real difference. (more…)