As the marketing agency for our long-time clients Alcon, we wouldn’t be doing our due diligence if we didn’t take the time to encourage everyone to prioritize their eye health this month.(more…)
In Shakespeare’s Romeo and Juliet, the question is asked, “What’s in a name?” And as much as the Bard had a point that a name is just a name when it comes to overcoming family feuds, marketers today would agree that a name plays a huge part in a company’s or product’s success.
If you react with subtle panic at the impending end to Daylight Savings, you are not alone. With the exception of the twenty-something who is thrilled to have an extra hour at the bar, the rest of us are left with the dread of 4:30 pm sunsets and children who seemingly find a way to make parenting even more difficult than it already is.