Euclid Emerald
MYOPIA MANAGEMENT
Euclid Emerald
MYOPIA MANAGEMENT
Euclid Emerald
MYOPIA MANAGEMENT
A BRIGHTER
VISION
FOR THE FUTURE
THE PROBLEM | Parents know kids spend too much time staring at screens, but are uninformed about the full impact screens may have on eye health. Digital devices have been linked to the exponential growth of myopia (nearsightedness), which is predicted to become the leading cause of permanent blindness worldwide. Parents don’t know myopia is preventable. How can we teach them about both problem and prevention?
A BRIGHTER
VISION
FOR THE FUTURE
THE PROBLEM | Parents know kids spend too much time staring at screens, but are uninformed about the full impact screens may have on eye health. Digital devices have been linked to the exponential growth of myopia (nearsightedness), which is predicted to become the leading cause of permanent blindness worldwide. Parents don’t know myopia is preventable. How can we teach them about both problem and prevention?
A BRIGHTER VISION FOR THE FUTURE
THE PROBLEM | Parents know kids spend too much time staring at screens, but are uninformed about the full impact screens may have on eye health. Digital devices have been linked to the exponential growth of myopia (nearsightedness), which is predicted to become the leading cause of permanent blindness worldwide. Parents don’t know myopia is preventable. How can we teach them about both problem and prevention?
THE INSIGHT
It’s so much more than sight
When parents are confronted with myopia in their child, it’s not just about the vision problem. It’s about their son or daughter being held back—across almost everything they want to see, learn and do.
THE INSIGHT
It’s so much more than sight
When parents are confronted with myopia in their child, it’s not just about the vision problem. It’s about their son or daughter being held back—across almost everything they want to see, learn and do.
THE STORY
Empowering parents to
shape the future of vision
Norton repositioned Euclid as a company that empowers parents and eye care professionals to shape the future of vision for kids today. Through a series of new communication tools, Norton helps Euclid teach parents about the condition of myopia, its impact, and how to prevent it. We’re helping parents understand how they can help kids see their full potential, simply by harnessing the power of gentle, specially designed contact lenses to reduce the impact of myopia.
THE STORY
Empowering parents to shape the future of vision
Norton repositioned Euclid as a company that empowers parents and eye care professionals to shape the future of vision for kids today. Through a series of new communication tools, Norton helps Euclid teach parents about the condition of myopia, its impact, and how to prevent it. We’re helping parents understand how they can help kids see their full potential, simply by harnessing the power of gentle, specially designed contact lenses to reduce the impact of myopia.
YTD BUSINESS GROWTH EXCEEDING
30% IN THE U.S. AND ASIA
+ BUILT GLOBAL BRAND AWARENESS
& GAINED VALUABLE MARKET SHARE
NEW WEBSITE IMPROVED USER EXPERIENCE & ENGAGEMENT
YTD BUSINESS GROWTH EXCEEDING
30% IN THE U.S. AND ASIA
NEW WEBSITE IMPROVED USER EXPERIENCE & ENGAGEMENT
+ BUILT GLOBAL BRAND AWARENESS
& GAINED VALUABLE MARKET SHARE
YTD BUSINESS GROWTH EXCEEDING 30% IN THE U.S. AND ASIA
+ BUILT GLOBAL BRAND AWARENESS & GAINED VALUABLE MARKET SHARE
NEW WEBSITE IMPROVED USER EXPERIENCE & ENGAGEMENT
