MEDTRONIC
GI SOLUTIONS
MEDTRONIC
GI SOLUTIONS
MEDTRONIC
GI SOLUTIONS
CHANGING THE
LANDSCAPE OF
GI CARE
THE PROBLEM | Medtronic was already globally recognized for their innovative medical devices. What they were NOT known for was GI care.
CHANGING THE
LANDSCAPE OF
GI CARE
THE PROBLEM | Medtronic was already globally recognized for their innovative medical devices. What they were NOT known for was GI care.
CHANGING THELANDSCAPE OF GI CARE
THE PROBLEM | Medtronic was already globally recognized for their innovative medical devices. What they were NOT known for was GI care.
THE INSIGHT
Patients Need Comprehensive Care
GI care is not a series of disconnected touchpoints. There should be a continuum of care backed by a comprehensive suite of products.
THE INSIGHT
Patients Need Comprehensive Care
GI care is not a series of disconnected touchpoints. There should be a continuum of care backed by a comprehensive suite of products.
THE STORY
A Global Campaign for aMedical Device Giant
The Proactive GI Care campaign was BIG. Video. Trade ads. Sales comms. Multiple branded websites for healthcare professionals and patients alike. We showed the healthcare community how the Medtronic portfolio of diagnostics and treatments can enable more continuity in GI care.
THE STORY
A Global Campaign for aMedical Device Giant
The Proactive GI Care campaign was BIG. Video. Trade ads. Sales comms. Multiple branded websites for healthcare professionals and patients alike. We showed the healthcare community how the Medtronic portfolio of diagnostics and treatments can enable more continuity in GI care.
We distributed the print piece at GI DiseaseWeek, where we knew we would reach ourtarget. Following these efforts,
WE SOLIDIFIED MEDTRONIC AS LEADERS IN GI CARE.
We distributed the print piece at GI DiseaseWeek, where we knew we would reach ourtarget. Following these efforts,
WE SOLIDIFIED MEDTRONIC AS LEADERS IN GI CARE.
We distributed the print piece at GI DiseaseWeek, where we knew we would reach ourtarget. Following these efforts,
WE SOLIDIFIED MEDTRONIC AS LEADERS IN GI CARE.
