Today, more than ever, consumers are putting their trust in one another for product advice. In fact, 92% of consumers believe recommendations from friends and family over all forms of advertising.1 Your customers may be acting as reporters. But you are their publisher.
Successful content marketers are making it easy for their customers to have a conversation about their brand via their owned and earned media.
- Leveraging current customers’ social media networks
- Engaging and empowering employees to act as brand advocates
- Borrowing interest from celebrities and programs with loyal followings
- Expressing the brand voice through a company blog
Currently, television still attracts the largest share of ad dollars by media. But Digital is the only media that’s on an upward trajectory. Driven by growth in mobile devices, Digital is set to be the new #1 by 2018, at the expense of TV, Print, Radio and Outdoor.2
While none of these categories are at risk of going extinct, a future-focused brand needs to aggressively grow their digital presence. Contact us to learn how we can increase your digital footprint with an integrated campaign that stays true to your brand voice.
1Nielsen, Global Trust in Advertising Report, April 10, 2012
2eMarketer, June 2014