Posts in Social

5 WAYS WOMEN CAN KEEP EYES IN OPTIMAL HEALTH

May 22nd, 2019 Posted by Social No Comment yet

As the marketing agency for our long-time clients Alcon, we wouldn’t be doing our due diligence if we didn’t take the time to encourage everyone to prioritize their eye health this month.

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ROBOT OVERLORDS: PREPARE FOR THE CHATBOT INVASION

January 12th, 2017 Posted by Advertising, Capabilities, Creative, Interactive, Social, Strategy No Comment yet

In 2017, digital shoppers are likely to encounter the latest retail strategy aimed at increasing consumer engagement: the chatbot.
No, chatbots are not a brand new technology, but up until this point, automated instant message bots have not been advanced enough to make a real difference. (more…)

SNAPCHAT SPECTACLES JUST MIGHT BE CRAZY ENOUGH TO WORK

January 5th, 2017 Posted by Interactive, Social No Comment yet

Remember Google Glass? It was the next big thing that never quite happened. But Snapchat is betting that there’s still a market for this type of wearable technology, and they just might cash in come 2017.

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GOLD, FRANKINCENSE AND CHRISTMAS PICKLES

December 20th, 2016 Posted by Advertising, Company, Creative, Social No Comment yet

There are many stories swirling about regarding the origins of the centuries-old tradition of hiding a pickle-like decoration on the Christmas tree. You know, that custom where the child who first finds the pickle is rewarded with one of three things: getting to open the first gift, receiving a special gift or being granted a year’s good fortune (one small step above getting coal in your stocking). (more…)

MORE AND MORE SHOPPERS ARE GOING DIGITAL

December 15th, 2016 Posted by Interactive, Social, Strategy No Comment yet

As the holidays draw nearer, it’s time to start looking for the perfect gifts for the loved ones in your life. And if you think fighting through hordes of Black Friday shoppers to find the best deal sounds like the stuff of nightmares, you’re not alone.

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SOCIAL MEDIA ADVERTISING TRENDS FOR B2B

December 12th, 2016 Posted by Advertising, Interactive, Social No Comment yet

As industry trends toward content marketing continue to advance and as native, shareable platforms multiply, social media ad spend climbs to keep up. In fact, Zenith Optimedia forecasts that global ad spend on social media will comprise 20% of digital marketing dollars by 2019, achieving $50 billion in total.[1]

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FRUIT ON THE VINE: THE FUTURE OF LIVE VIDEO

November 15th, 2016 Posted by Social, Strategy No Comment yet

Last month the news broke that Twitter is discontinuing Vine, its looping video-sharing service. While this development wasn’t a complete shock, it did leave some wondering about the future of multimedia video apps. Clearly these rich platforms can meet a need, but where will they find a foothold in the overcrowded digital space?

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TWITTER CUTS VINE OFF

October 27th, 2016 Posted by Advertising, Social No Comment yet

Today’s announcement that Twitter would begin phasing out its video-sharing service Vine came as a bitter expectation to us at Norton. While Vine has observed a substantive share of teens’ media consumption,1 its Alexa Rank has dwindled consistently over the years and aggressively since the beginning of 2016. Its current Alexa ranks stand at 2,258 global and 1,021 U.S.2,3

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