You’ll never sort your pills, never stand in line at a pharmacy, and never miss your medication again. That’s the promise of PillPack, an online pharmacy acquired for close to $1 billion by retail giant Amazon.
Amazon recently started promoting this service to its Amazon Prime members, as more major tech companies set their sights on the healthcare industry, and on industry stalwarts such as CVS Health, Rite Aid and Walgreens Boots Alliance. This new endeavor, understandably, puts pressure on traditional pharmacies and pharmacy benefit managers.
PillPack promises to make medication easy, managing your refills, reviewing your medication list and working with your insurance provider. Similar to online eyeglass purveyor Warby Parker, and other online merchants, PillPack supplies everything you need in a pretty package, delivered to your door.
Unlike brick-and-mortar pharmacies, which supply prescriptions in traditional pill canisters, PillPack sorts your medication by dose. The company takes all of your medications, vitamins and supplements and individually packs them. Each packet tells you what’s inside and when to take it. You pull one packet out at a time from a branded medication dispenser. You can even choose a premium dispenser in your choice of colors.
As more tech-based startups are acquired—or grow organically—they are disrupting industries everywhere. Changing the game, over and over again. Healthcare, and countless other industries, are constantly evolving. As a marketer, you have to anticipate and adapt. When you change your business, you change where your business can go.