CAPABILITIES

STRATEGY

Strategic Planning
Market Research
Brand Development
Communication Insights
Connection Strategy

CREATIVE

Concept Development & Expression
Advertising & Brand Communication
Sales Enablement Communications & Execution
Data/RTB Visualization
Experiential & Event Marketing

DIGITAL

Digital Strategy
UX/UI Design
Mobile, Web & Application Development
SEO/SEM Analytics
Social Media

MEET OUR LEADERSHIP TEAM

Partner, Chief Executive Officer

Sue Gehrke

Our agency founder fell for Advertising at the age of 15 and never looked back. From the high school paper, to the Ad School at the University of Illinois, to creating advertising that’s pushed billions of dollars of product off the shelf. Sue believes in finding the simple truth about a product, and she’s brought that truth to life for global brands like Alcon, Medtronic, McKesson, the American Society for Plastic Surgeons, Siemens and more. Her latest truth? Simply adjusting to her newly empty nest.

Chief Commercial Officer

Brian Daniels

Brian DanielsBrian is a recent arrival to adland having spent 20+ years in corporate marketing roles. A UNC-Chapel Hill Tarheel through and through, Brian’s career includes successful stints at Sprint, EarthLink, Novartis and most recently Capital Group, home of the American Funds mutual fund family. In his 6 years as CMO of The Capital Group, Brian honed his ability to sharpen an insight, build brands and accelerate business growth. You’ll catch him in the garden, on the tennis court or chasing his 3 kids around the country on adventures when he’s not looking for his next real estate side hustle.

Chief Strategy Officer

Mark Miller

Our resident renaissance man has worked in every nook and cranny of the industry: as a creative, a producer, an account person, in media, doing digital…the list goes on. Mark even founded the award-winning Lure Music where he built a client base that included Dove, Johnnie Walker, Miller Coors, and Kellogg’s. Since joining Norton, he’s launched over 15 brands from early commercialization to final campaign execution. The only thing more impressive than Mark’s journey is the one he creates for brands and their consumers.

Vice President, Executive Creative Director

Shawn Farrell

Shawn brings nearly 20 years of agency experience to his role as VP/ Executive Creative Director. During his career, he has developed campaigns and creative for a diverse group of clients. His healthcare work includes brands like Similac® and PediaSure® for Abbott Nutrition, and eye care category defining brands like Systane®, Opti-Free®, Clear Care® and Dailies Total1® for Alcon. He’s worked on massive CPG brands from The Coca Cola Company, Frito-Lay, and Proctor and Gamble and during his time on P&G, he developed multi-brand commercial programs across beauty brands, and led creative teams working on Tampax® and Always. Other past clients include Sprint, McDonald’s, Motorola and GMC. Shawn believes in the power of ideas and their ability to drive consumer behavior and is dedicated to unearthing ideas that help businesses grow.

Vice President, Group Account Director

Kirsten Chiopelas

Some people build skyscrapers. Some build roads. Ever since graduating from Arizona State University with a B.S. in Economics, Kirsten has been busy building strong bridges for major brands that span the globe. She’s been our go-to on clients like Alcon, CIBA VISION, James Hardie Building Products, Mars Botanical and more. In her precious little time off, Kirsten loves to travel—especially to warm, exotic places with limited cell phone access. Luckily for us, cell access is more and more far reaching.

Vice President, Creative Operations

Anthony Salgado

Celebrating 30 years at Norton, Anthony is one of the original members of the Norton family. With a double major in Business and Fine Art, Anthony is well equipped to wear his many hats—from account service to creative. You’ll see his unique imprint on every major account at Norton. He’s also touched the lives of countless talented designers and writers he’s mentored over the years. He’s one of our original members—and also a true original.

Envision yourself as a member of our team?

Visit our careers page to view all our open positions.

CASE STUDIES

FreshLook® Color Contact Lenses

Why should your lips have all the fun? With FreshLook® color contact lenses, now your eyes can join in, too.

DAILIES® COLORS

With the introduction of DAILIES® COLORS daily disposable contact lenses, the COLORS portfolio offered higher consumer appeal than ever—but fear of appearing inauthentic still kept consumers from a the playful world of color.

The Aspyre Collection

Discover the Art and Soul of high design. These premium home exterior products let architects create masterpieces.

DAILIES® TOTAL1

When vision starts to change around age 40, you don't have to give up on contact lenses thanks to clear vision at all distances with DAILIES TOTAL1® multifocal contact lenses.

Euclid Emerald

Cases of myopia are increasing at an alarming rate—but with Euclid, the future looks brighter than ever before.

Medtronic GI Care

World-renowned Medtronic brings innovative medical devices to the world—like comprehensive GI products that enable continuity of care that patients need.

PillCam COLON

Find out how this noninvasive diagnostic tool became even more useful following FDA approval for a new indication.

WORK

TOTAL30® CONTACT LENSES

Teaser video

Capital Group

American Funds – CollegeAmerica®

SYSTANE® COMPLETE Preservative-Free

Day in the life

Abbott Nutrition Pedialyte® Powder Packs

Rip. Sip. Hydrate.

Abbott Nutrition Pedialyte® Sport

Beyond the Hype

DAILIES® AQUACOMFORT PLUS®

Quality of Life Campaign

Abbott Nutrition Pedialyte®

Hydrate like our heroes

DAILIES® AQUACOMFORT PLUS®

New Contact Lens Wearer Campaign

The Aspyre Collection™

Distinctive design that’s engineered to last

JAMES HARDIE® BUILDING PRODUCTS

“Over Time” :30 TV spot

FRESHLOOK® COLOR CONTACT LENSES

Before and After Campaign

MEDTRONIC GI SOLUTIONS

Promotional handout for a GI health convention

MULTIFOCAL CONTACT LENSES

Direct-to-patient and in-office concepts

CONTACT LENSES FOR ASTIGMATISM

Patient-targeted YouTube ad

CHICAGO BRICK OVEN

Website and content marketing strategy

AT&T ForHealth℠

Healthcare technology video series

CORONA

On-premise beer sales messages

MEDTRONIC GI SOLUTIONS

Healthcare technology video

JAMES HARDIE® BUILDING PRODUCTS

Rich media sales presentations

FRESHLOOK® COLOR CONTACT LENSES

Fashion contact lens ad concepts

ROYAL BUILDING PRODUCTS

Sales-enablement tool for the iPad

AIR OPTIX® PLUS HYDRAGLYDE®

HydraGlyde® Family Campaign

AMERICAN FUNDS

Campaign for leading investment manager

DAILIES® AQUACOMFORT PLUS®

Comfort & Stability Campaign

LEMONHEAD CANDIES

TV spot with Jonathan Toews and Patrick Kane

JAMES HARDIE® BUILDING PRODUCTS

Rebrand for market-leading siding company

CONTACT

VISIT US

DROP US A LINE

549 W. Randolph Street, Suite 701, Chicago, IL 60661

312.470.6117

support@nortonadv.com

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