Similac®
Photoshoot
Replacing unnaturally cheerful imagery with more realistic portrayals of parenthood.
The Problem
The brand director at Similac® found their imagery inauthentic and a little too traditional.
The Story
We planned and directed a photoshoot that better represented what Similac® stands for and better matched the diversity of their audience.
The Results
This shift in tone has been a major contributor to the Similac® brand moving forward.
