Pedialyte®
Hydration Beyond the Hype
A hydration solution that works like you do.
The Problem
Many athletes perceive Pedialyte® as something specifically designed for kids who are sick, and default to the sports drinks ‘everyone else’ turns to.
The Story
“Hydration Beyond the Hype” was designed to convey that extraordinary results come from making out-of-the-ordinary choices—Beyond the Hype.
The Results
- Increased household penetration of people drinking Pedialyte® Sport for exercise.
- Increased brand awareness around Pedialyte® as a sport hydration solution.
