Alcon
TOTAL Toric
Eye care professionals can’t believe their eyes!
The Problem
Tens of thousand of eye care practitioners didn’t have a toric contact lens option that was both comfortable and stable.
The Story
The “Woah” campaign acknowledges the toric struggle – and the surprise when Alcon delivers a lens that does both. It also builds on the momentum of a previously successful teaser campaign that used a similar tone.
The Results
The campaign creative helped Alcon understand the human side of this new technology and changed the way they framed it internally and externally.