Alcon
FreshLook® Color Contact Lenses
Play up your look with FreshLook® Color Contact Lenses
The Problem
Beauty-focused consumers enjoy having fun with their look, but they don’t think of color contact lenses as part of that self-expression.
The Story
Why should your lips have all the fun? Norton set out to make FreshLook® Color Contact Lenses an essential part of any everyday beauty routine. We launched the All the Fun campaign, positioning the contact lens as one more way to play with color.
The Results
- Consumer awareness? UP.
- Purchase interest? INCREASED.
- FreshLook® color contact lenses? NOW AN ESTABLISHED AND OWNABLE BRAND THAT’S EVERYTHING FUN.
