American Funds
Both literally and figuratively, American Funds is far from your typical Wall Street financial services company. To illustrate this point, Norton Agency’s first stop was the company’s Hope Street location in Los Angeles. Well-known and highly respected in the industry, the investment management giant had done very little advertising in their 80-year history. Norton Agency’s thoughtful approach reintroduced the venerable firm, creating a splash across the industry, with recall rates of more than 65%.1
1. Ad Campaign of the Year Nominees, Fund Director Intelligence, Feb. 1, 2013
