What does that mean to us? A lot more than a simple turn of phrase.

For starters, it’s our new agency identity. It’s our mission, mantra and M.O. all rolled into one.

It means we’re continuously evolving our approach and our capabilities. Expanding our offering and refining our skill sets every chance we get.

Naming a new company or product is arguably one of the most important parts of branding, yet it’s sometimes overlooked or rushed—resulting in company names like Sam & Ella’s Chicken Palace. Yum!

The average child spends six hours or more in front of a digital screen every day—and myopia rates are on the rise.

If a photo is worth 1000 words, how much is a video worth? In a world where customers are 85% more likely to make a purchase after watching video content, a lot.

As someone who grew up in a small farming town, my first time traveling abroad was a bit overwhelming. I remember standing in the street, stunned by the different languages, unrecognizable landmarks and illegible (to me) restaurant, bar and store names. Until I saw something very familiar amidst all the unfamiliarity—a Starbucks logo.

Some estimates say nearly nine million tons of plastic waste flow into the ocean every year. Could the answer to this pollution problem be found on the nearest dock?

Today, innovative manufacturers are converting plastic waste materials into beautiful and durable marine dock boards. Beyond docks and piers, you’ll find plastic lumber being used to create other wetland and waterfront structures, outdoor furniture and more.

According to recent studies, consumers are 64-85% more likely to purchase a product or service that has video representation.

Consumers expect video content at every turn.

But for brands, it can go one of two ways: On the one hand, video is the fastest way to pull people in. On the other, poor production quality can drive them away even faster.

Chicagoans already know the story. For non-locals, here’s a quick recap:

For the past week, there was an alligator living in the Humboldt Park Lagoon. No, alligators are not endemic to this part of the country. It’s unclear how the 4-5 foot-long gator got there. And it evaded capture for seven days until finally being caught Tuesday morning. Turns out it’s pretty hard to wrangle a prehistoric reptile that can stay underwater for 30 minutes and can eat your hand like a slice of deep dish.

You’ll never sort your pills, never stand in line at a pharmacy, and never miss your medication again. That’s the promise of PillPack, an online pharmacy acquired for close to $1 billion by retail giant Amazon.

As the marketing agency for our long-time clients Alcon, we wouldn’t be doing our due diligence if we didn’t take the time to encourage everyone to prioritize their eye health this month.