In Shakespeare’s Romeo and Juliet, the question is asked, “What’s in a name?” And as much as the Bard had a point that a name is just a name when it comes to overcoming family feuds, marketers today would agree that a name plays a huge part in a company’s or product’s success.

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In 2017, digital shoppers are likely to encounter the latest retail strategy aimed at increasing consumer engagement: the chatbot.
No, chatbots are not a brand new technology, but up until this point, automated instant message bots have not been advanced enough to make a real difference. (more…)

Whether it’s backyard patios, front porches or outdoor kitchens, American homeowners are finding more and more reasons to spend time outside. In this environment, Chicago Brick Oven stands out as the premier wood-fired oven manufacturer. (more…)