August 1st, 2019 Posted by Social

According to recent studies, consumers are 64-85% more likely to purchase a product or service that has video representation.

Consumers expect video content at every turn.

But for brands, it can go one of two ways: On the one hand, video is the fastest way to pull people in. On the other, poor production quality can drive them away even faster.

And if you don’t have video at all, good luck generating any SEO results. So, you need video. And it better be great. That’s where we come in…

Let’s hit pause for a second. That was a lot. This is a blog after all, not a video—we’ve got all the time in the world.

First: why does your brand need video advertising? Because video instantly establishes a relationship with consumers.

A solid name, logo and a few banner ads can only get you so far. Video connects on a deeper level, showing viewers what you do and why they should care. All in a matter of seconds.

That’s why it’s everywhere. In-store, in-app, on-demand, pre-rolls…you name it. In fact, Cisco estimates that over 80% of all internet traffic in 2019 is video content.

But there is a catch! A wise man once said “Even bad pizza is good. At the end of the day, it’s still pizza.”

Video content is not pizza. While good video can work wonders for your brand, bad video can work even harder in the opposite direction.

Now to un-pause: That’s where we come in…

At the Norton Agency, we turn your brand’s message into effective, disruptive content. Always original. And always grounded in strategic storytelling.

We’re with you from first sketches to final files. Storyboarding, live action shoots, post production. You name it, we do it.

The irony of it all is that this is a blog, not a video. We need you for the latter. Let’s get started.