All brands want educated customers – but traditional methods of reaching them may not be effective during lockdown. A fascinating trend emerged during COVID lockdowns that we call “self-work from home.” People are growing, improving, and expressing themselves within their own homes. We’ve seen explosions in DIY hobbies such as gardening, cooking, and online language learning.
Brands can capitalize on this for deeper customer education with a breadcrumb approach. Ask yourself – what information about or near my category might my customer be interested in? What information or tutorials can I provide to help my customers better themselves? This reframes product education (brand-centric and uninspiring) as a simple way for your customers to grow.
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