If a photo is worth 1000 words, how much is a video worth? In a world where customers are 85% more likely to make a purchase after watching video content, a lot.
Over 90% of the information transmitted to the brain is visual, making video marketing a necessary component to any campaign. Videos boost information retention; in fact, if a customer only hears information, they’re able to retain about 10% of that information three days later. But if the information comes with an accompanying visual, they recall an average of 65% of that information in the same duration.
And if that weren’t enough to convince you of the necessity of video content, it turns out that four times as many customers would prefer to watch a product video to learn about it than read its product description.
In the healthcare space, creating videos that explain more complicated topics or products can be, well, complicated. So when we’re working with clients who need easily digestible content to share with healthcare professionals, we utilize Mechanism of Action videos, better known as MOAs.
MOAs are videos that visually explain how a healthcare drug or device works. They usually range about one to five minutes long and help the viewer—who is normally a doctor or other healthcare professional—understand the effects and benefits a medical product would have on their patients. These videos are regularly used to support healthcare sales reps and in other online marketing to encourage healthcare providers and doctors to share the product with their patients.
As a healthcare agency, we’re experienced in bringing branded product visualizations to life:
- During the launch phase, we develop a variety of tools based on our time with clinical and research and development teams
- We create content inspired by scientific charts, video-recorded observations and the research and development team’s own verbal descriptions to shape a conceptual design that communicates a technology’s mode of action
- We explore both static and 3D animation options
- We specialize in bringing product or technology attributes to life, visualizing product ingredients, technology or modes of action
In a world where content is king, MOA videos are a must for our healthcare clients. If you’re considering adding one to your next marketing campaign, don’t hesitate to contact us to transform your idea into a bold medical animation that will sell the product for you.