Stylizing the Benefits of a Comfortable Combo

AIR OPTIX^® plus HydraGlyde^® contact lenses and HydraGlyde^® lens care solutions are the perfect combination. Working with our Alcon partners in Switzerland, the Norton Agency took a single-image European campaign and gave it real legs – developing a full-scale, emotional lifestyle campaign to deliver the message that these products provide maximum comfort together – just like your favorite pair of sneakers and jeans. Tactics included a print campaign, and point-of-sale videos, sales aids, and a digital campaign on Facebook, Instagram and YouTube.