ENHANCING CONTACT LENS WEARERS’ QUALITY OF LIFE

Alcon, a Novartis Division, was seeking to reignite sales and expand the market share of their innovative DAILIES^®AquaComfort Plus^® contact lens brand. Armed with new Quality of Life study results, Norton Agency developed a two-pronged approach, aggressively targeting both teenagers new to contact lenses and eye care professionals. The Quality of Life campaign included a wide range of tactics, from sales materials to in-office collateral, putting the brand front and center for patients, while keeping DAILIES^® top of mind among eye care practitioners.