FreshLook^® Color Contact Lenses

Color contact lenses can enhance not only a wearer’s look, they can transform her outlook as well. But to a market that’s conditioned to view the category through the lens of a medical device, cost can be a barrier. So we repositioned the product to a “cosmetic” purchase, like a premium eye shadow or mascara. Here in the makeup aisle, we found fertile creative ground to illustrate how a little color can truly bring big change.