Digestive Disease Week PillCam™ COLON Capsule Card

The PillCam^™ COLON system, an innovative capsule endoscopy solution offered by Medtronic, received FDA approval for expanded Indications for Use. It was a great opportunity for Medtronic to tout the enhanced clinical utility of this innovative product, and Digestive Disease Week provided the chance to directly engage the target audience of healthcare professionals.

The Norton Agency conceived and created a promotional card in the shape of a large-scale PillCam^™ COLON capsule. The piece served as a unique and memorable handout that the healthcare professionals could hold, see, and bring home with them. Fold out panels on the card provided information on the benefits of this noninvasive, patient-friendly product, as well as a summary of the newly expanded indications.