American Funds – CollegeAmerica^®

The CollegeAmerica^® 529 Education Savings Plan has consistently been recognized as among America’s best by Morningstar. When Capital Group wanted to attract new investors and advisors, Norton Agency looked to the future. We shed light on the potential of this plan through the infinite possibilities within each child the plan benefits. Tactics included online videos, a print campaign, sales aids, and a digital campaign.