Rip. Sip. Hydrate.
With COVID shortages on plastic bottles, Abbott Nutrition needed to shift quickly to promoting its less-packing intensive powder packs. “Rip. Sip. Hydrate.” online video ads highlighted the portable power of Pedialyte® Sport, Pedialyte® Advanced Care and Pedialyte® with Immune Support, showcasing a series of vignettes where time and efficacy were of the essence. Images from the video spot extend into digital and print executions.