
OVERCOME FEAR BY LEVERAGING “SUCCESS NOSTALGIA”
January 5th, 2021 Posted by Norton Agency Social No Comment yetBehavioral economics proves that we are more afraid of losses than we are excited by gains. This “loss aversion” heuristic means we are less open to new opportunities when afraid. Many of your customers are probably afraid in this environment. They may be facing staff layoffs or the possibility of their business closing. Before a customer will be open to a new opportunity, their emotions need to be grounded in something other than fear.
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