Posts in Strategy

A ROSE BY ANY OTHER NAME MIGHT NOT SELL IN TODAY’S MARKET

January 18th, 2017 Posted by Advertising, Capabilities, Creative, Strategy No Comment yet

In Shakespeare’s Romeo and Juliet, the question is asked, “What’s in a name?” And as much as the Bard had a point that a name is just a name when it comes to overcoming family feuds, marketers today would agree that a name plays a huge part in a company’s or product’s success.

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ROBOT OVERLORDS: PREPARE FOR THE CHATBOT INVASION

January 12th, 2017 Posted by Advertising, Capabilities, Creative, Interactive, Social, Strategy No Comment yet

In 2017, digital shoppers are likely to encounter the latest retail strategy aimed at increasing consumer engagement: the chatbot.
No, chatbots are not a brand new technology, but up until this point, automated instant message bots have not been advanced enough to make a real difference. (more…)

MORE AND MORE SHOPPERS ARE GOING DIGITAL

December 15th, 2016 Posted by Interactive, Social, Strategy No Comment yet

As the holidays draw nearer, it’s time to start looking for the perfect gifts for the loved ones in your life. And if you think fighting through hordes of Black Friday shoppers to find the best deal sounds like the stuff of nightmares, you’re not alone.

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FRUIT ON THE VINE: THE FUTURE OF LIVE VIDEO

November 15th, 2016 Posted by Social, Strategy No Comment yet

Last month the news broke that Twitter is discontinuing Vine, its looping video-sharing service. While this development wasn’t a complete shock, it did leave some wondering about the future of multimedia video apps. Clearly these rich platforms can meet a need, but where will they find a foothold in the overcrowded digital space?

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NEW WEBSITE: CHICAGO BRICK OVEN

October 30th, 2014 Posted by Capabilities, Creative, Interactive, Strategy, Web Design No Comment yet

Whether it’s backyard patios, front porches or outdoor kitchens, American homeowners are finding more and more reasons to spend time outside. In this environment, Chicago Brick Oven stands out as the premier wood-fired oven manufacturer. (more…)

MEET THE NEW BOSS

October 16th, 2014 Posted by Interactive, Strategy, Web Design No Comment yet

Today, more than ever, consumers are putting their trust in one another for product advice. In fact, 92% of consumers believe recommendations from friends and family over all forms of advertising.1 Your customers may be acting as reporters. But you are their publisher. (more…)