Posts tagged " twitter "

FRUIT ON THE VINE: THE FUTURE OF LIVE VIDEO

November 15th, 2016 Posted by Social, Strategy No Comment yet

Last month the news broke that Twitter is discontinuing Vine, its looping video-sharing service. While this development wasn’t a complete shock, it did leave some wondering about the future of multimedia video apps. Clearly these rich platforms can meet a need, but where will they find a foothold in the overcrowded digital space?

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TWITTER CUTS VINE OFF

October 27th, 2016 Posted by Advertising, Social No Comment yet

Today’s announcement that Twitter would begin phasing out its video-sharing service Vine came as a bitter expectation to us at Norton. While Vine has observed a substantive share of teens’ media consumption,1 its Alexa Rank has dwindled consistently over the years and aggressively since the beginning of 2016. Its current Alexa ranks stand at 2,258 global and 1,021 U.S.2,3

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