Projects Delivered

Satisfied Clients

Years In Business

Agency

Capabilities

STRATEGY

Strategic Planning
Market Research
Brand Development
Communication Insights
Connection Strategy

CREATIVE

Concept Development & Expression
Advertising & Brand Communication
Sales Enablement Communications & Execution
Data/RTB Visualization
Experiential & Event Marketing

DIGITAL

Digital Strategy
UX/UI Design
Mobile, Web & Application Development
SEO/SEM Analytics
Social Media

Case Studies

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FreshLook® Color Contact Lenses

Why should your lips have all the fun? With FreshLook® color contact lenses, now your eyes can join in, too.

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The Aspyre Collection™

Discover the Art and Soul of high design. These premium home exterior products let architects create masterpieces.

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Euclid Emerald

Cases of myopia are increasing at an alarming rate—but with Euclid, the future looks brighter than ever before.

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PillCam COLON

Find out how this noninvasive diagnostic tool became even more useful following FDA approval for a new indication.

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DAILIES® COLORS

With the introduction of DAILIES® COLORS daily disposable contact lenses, the COLORS portfolio offered higher consumer appeal than ever—but fear of appearing inauthentic still kept consumers
from the playful world of color.

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DAILIES TOTAL1®

When vision starts to change around age 40, you don’t have to give up on contact lenses thanks to clear vision at all distances with DAILIES TOTAL1® multifocal contact lenses.

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Our Work

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TOTAL30® CONTACT LENSES

Teaser video

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Capital Group

American Funds – CollegeAmerica®

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SYSTANE® COMPLETE Preservative-Free

Day in the life

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Abbott Nutrition Pedialyte® Powder Packs

Rip. Sip. Hydrate.

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Abbott Nutrition Pedialyte® Sport

Beyond the Hype

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Abbott Nutrition Pedialyte®

Hydrate like our heroes

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The Aspyre Collection™

Distinctive design that’s engineered to last

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DAILIES® AQUACOMFORT PLUS®

New Contact Lens Wearer Campaign

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JAMES HARDIE® BUILDING PRODUCTS

Rich media sales presentations

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AMERICAN FUNDS

Campaign for leading investment manager

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JAMES HARDIE® BUILDING PRODUCTS

“Over Time” :30 TV spot

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JAMES HARDIE® BUILDING PRODUCTS

Rebrand for market-leading siding company

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Meet Our Leadership Team

Sue Gehrke

Sue Gehrke

Partner, Chief Executive Officer

Sue discovered her passion for advertising at 15 and has since led successful campaigns for global brands like Alcon and Siemens. A graduate of the University of Illinois, she excels in revealing the essential truth of products. Sue is now navigating life in an empty nest.

Brian Daniels

Brian Daniels

Chief Commercial Officer

With over 20 years in corporate marketing, UNC alum Brian Daniels brings expertise from Sprint and Novartis to his role. At Capital Group, he enhanced brand development and business growth. Off duty, he enjoys gardening, tennis, and family adventures.

Mark Miller

Mark Miller

Chief Strategy Officer

Mark’s industry experience spans creative roles to digital strategy, including founding the award-winning Lure Music. At Norton, he has launched over 15 brands, crafting compelling narratives for consumers. Mark’s career is as dynamic as the campaigns he leads.

Kirsten Chiopelas

Kirsten Chiopelas

Vice President, Group Account Director

Arizona State University alum Kirsten has built robust relationships for brands worldwide. Her expertise shines in projects for Alcon and James Hardie. Outside work, she cherishes travel to places where the digital world barely reaches.

Anthony Salgado

Anthony Salgado

Vice President, Creative Operations

A Norton stalwart for 30 years, Anthony blends business acumen with artistic vision. A mentor to many, his influence permeates Norton’s major projects. His background in Business and Fine Art drives his unique approach to creative operations.

Shawn Farrell

Shawn Farrell

Vice President, Executive Creative Director

With nearly two decades at Norton, Shawn has spearheaded campaigns for major clients including Coca-Cola and McDonald’s. His strategic creativity has driven consumer engagement and business success across healthcare and CPG industries.

Contact

549 W. Randolph Street

Suite 701

Chicago, IL 60661

312.470.6117

support@nortonadv.com