CAPABILITIES

STRATEGY

Strategic Planning
Market Research
Brand Development
Communication Insights
Connection Strategy

CREATIVE

Concept Development & Expression
Advertising & Brand Communication
Sales Enablement Communications & Execution
Data/RTB Visualization
Experiential & Event Marketing

DIGITAL

Digital Strategy
UX/UI Design
Mobile, Web & Application Development
SEO/SEM Analytics
Social Media

MEET OUR LEADERSHIP TEAM

Partner, Chief Creative Officer

Sue Gehrke

Our agency founder fell for Advertising at the age of 15 and never looked back. From the high school paper, to the Ad School at the University of Illinois, to creating advertising that’s pushed billions of dollars of product off the shelf. Sue believes in finding the simple truth about a product, and she’s brought that truth to life for global brands like Alcon, Medtronic, McKesson, the American Society for Plastic Surgeons, Siemens and more. Her latest truth? Simply adjusting to her newly empty nest.

Chief Commercial Officer

Brian Daniels

Brian DanielsBrian is a recent arrival to adland having spent 20+ years in corporate marketing roles. A UNC-Chapel Hill Tarheel through and through, Brian’s career includes successful stints at Sprint, EarthLink, Novartis and most recently Capital Group, home of the American Funds mutual fund family. In his 6 years as CMO of The Capital Group, Brian honed his ability to sharpen an insight, build brands and accelerate business growth. You’ll catch him in the garden, on the tennis court or chasing his 3 kids around the country on adventures when he’s not looking for his next real estate side hustle.

Chief Strategy Officer

Mark Miller

Our resident renaissance man has worked in every nook and cranny of the industry: as a creative, a producer, an account person, in media, doing digital…the list goes on. Mark even founded the award-winning Lure Music where he built a client base that included Dove, Johnnie Walker, Miller Coors, and Kellogg’s. Since joining Norton, he’s launched over 15 brands from early commercialization to final campaign execution. The only thing more impressive than Mark’s journey is the one he creates for brands and their consumers.

Vice President, Group Creative Director

Shawn Farrell

Shawn brings nearly 20 years of agency experience to his role as VP/ Group Creative Director. During his career, he has developed campaigns and creative for a diverse group of clients. His healthcare work includes brands like Similac® and PediaSure® for Abbott Nutrition, and eye care category defining brands like Systane®, Opti-Free®, Clear Care® and Dailies Total1® for Alcon. He’s worked on massive CPG brands from The Coca Cola Company, Frito-Lay, and Proctor and Gamble and during his time on P&G, he developed multi-brand commercial programs across beauty brands, and led creative teams working on Tampax® and Always. Other past clients include Sprint, McDonald’s, Motorola and GMC. Shawn believes in the power of ideas and their ability to drive consumer behavior and is dedicated to unearthing ideas that help businesses grow.

Vice President, Group Account Director

Kirsten Chiopelas

Some people build skyscrapers. Some build roads. Ever since graduating from Arizona State University with a B.S. in Economics, Kirsten has been busy building strong bridges for major brands that span the globe. She’s been our go-to on clients like Alcon, CIBA VISION, James Hardie Building Products, Mars Botanical and more. In her precious little time off, Kirsten loves to travel—especially to warm, exotic places with limited cell phone access. Luckily for us, cell access is more and more far reaching.

Vice President, Creative Operations

Anthony Salgado

Celebrating 30 years at Norton, Anthony is one of the original members of the Norton family. With a double major in Business and Fine Art, Anthony is well equipped to wear his many hats—from account service to creative. You’ll see his unique imprint on every major account at Norton. He’s also touched the lives of countless talented designers and writers he’s mentored over the years. He’s one of our original members—and also a true original.

HR Director

Kasey Mueller

Kasey MuellerKasey leads quite an exhilarating life. When she’s not exploring the depths of the ocean in scuba gear, you can find her navigating solid ground on horseback – competitively we might add. Her latest adventure? Joining the Norton team as one of our fearless leaders! She comes to us after making her mark at Blue Cross Blue Shield of Illinois, KCM Consulting Services Inc., Stika Salmon Shares and others. Kacey also owned a photography company for eight years – watch out, creative team!

Finance Director

Karl Kruger

A well-rounded academic resume is the foundation of Karl’s Business Management acumen. He holds a Political Science degree from Millikin University, as well as an MBA and a Masters in Marketing from Franklin University. Between degrees, he lived in the Dominican Republic, where he taught English for a time…and appreciated the local selection of Caribbean rum. Perhaps that rum influenced his run of beverage clients—from Bacardi to Grey Goose and Martini & Rossi.

Envision yourself as a member of our team?

Visit our careers page to view all our open positions.

CASE STUDIES

FreshLook® Color Contact Lenses

Why should your lips have all the fun? With FreshLook® color contact lenses, now your eyes can join in, too.

DAILIES® COLORS

With the introduction of DAILIES® COLORS daily disposable contact lenses, the COLORS portfolio offered higher consumer appeal than ever—but fear of appearing inauthentic still kept consumers from a the playful world of color.

The Aspyre Collection

Discover the Art and Soul of high design. These premium home exterior products let architects create masterpieces.

DAILIES® TOTAL1

When vision starts to change around age 40, you don't have to give up on contact lenses thanks to clear vision at all distances with DAILIES TOTAL1® multifocal contact lenses.

Euclid Emerald

Cases of myopia are increasing at an alarming rate—but with Euclid, the future looks brighter than ever before.

Medtronic GI Care

World-renowned Medtronic brings innovative medical devices to the world—like comprehensive GI products that enable continuity of care that patients need.

PillCam COLON

Find out how this noninvasive diagnostic tool became even more useful following FDA approval for a new indication.

WORK

AIR OPTIX® PLUS HYDRAGLYDE®

HydraGlyde® Family Campaign

DAILIES® AQUACOMFORT PLUS®

Quality of Life Campaign

DAILIES® AQUACOMFORT PLUS®

Comfort & Stability Campaign

DAILIES® AQUACOMFORT PLUS®

New Contact Lens Wearer Campaign

The Aspyre Collection™

Distinctive design that’s engineered to last

JAMES HARDIE® BUILDING PRODUCTS

“Over Time” :30 TV spot

FRESHLOOK® COLOR CONTACT LENSES

Before and After Campaign

MEDTRONIC GI SOLUTIONS

Promotional handout for a GI health convention

MULTIFOCAL CONTACT LENSES

Direct-to-patient and in-office concepts

CONTACT LENSES FOR ASTIGMATISM

Patient-targeted YouTube ad

CHICAGO BRICK OVEN

Website and content marketing strategy

AT&T ForHealth℠

Healthcare technology video series

CORONA

On-premise beer sales messages

MEDTRONIC GI SOLUTIONS

Healthcare technology video

JAMES HARDIE® BUILDING PRODUCTS

Rich media sales presentations

FRESHLOOK® COLOR CONTACT LENSES

Fashion contact lens ad concepts

ROYAL BUILDING PRODUCTS

Sales-enablement tool for the iPad

AMERICAN FUNDS

Campaign for leading investment manager

LEMONHEAD CANDIES

TV spot with Jonathan Toews and Patrick Kane

JAMES HARDIE® BUILDING PRODUCTS

Rebrand for market-leading siding company

LATEST NEWS

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The competition on Super Bowl Sunday goes far beyond the football field. Some fans take commercials just as seriously as the game itself. Does the debate on who had the best TV spot ever really end?

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Behavioral economics proves that we are more afraid of losses than we are excited by gains. This “loss aversion” heuristic means we are less open to new opportunities when afraid. Many of your customers are probably afraid in this environment. They may be facing staff layoffs or the possibility of their business closing. Before a customer will be open to a new opportunity, their emotions need to be grounded in something other than fear.

[…]
LEVERAGING THE “SELF-WORK FROM HOME” MOVEMENT

LEVERAGING THE “SELF-WORK FROM HOME” MOVEMENT

All brands want educated customers – but traditional methods of reaching them may not be effective during lockdown. A fascinating trend emerged during COVID lockdowns that we call “self-work from home.” People are growing, improving, and expressing themselves within their own homes. We’ve seen explosions in DIY hobbies such as gardening, cooking, and online language learning.

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