The competition on Super Bowl Sunday goes far beyond the football field. Some fans take commercials just as seriously as the game itself. Does the debate on who had the best TV spot ever really end?[…]
Our agency founder fell for Advertising at the age of 15 and never looked back. From the high school paper, to the Ad School at the University of Illinois, to creating advertising that’s pushed billions of dollars of product off the shelf. Sue believes in finding the simple truth about a product, and she’s brought that truth to life for global brands like Alcon, Medtronic, McKesson, the American Society for Plastic Surgeons, Siemens and more. Her latest truth? Simply adjusting to her newly empty nest.
Brian is a recent arrival to adland having spent 20+ years in corporate marketing roles. A UNC-Chapel Hill Tarheel through and through, Brian’s career includes successful stints at Sprint, EarthLink, Novartis and most recently Capital Group, home of the American Funds mutual fund family. In his 6 years as CMO of The Capital Group, Brian honed his ability to sharpen an insight, build brands and accelerate business growth. You’ll catch him in the garden, on the tennis court or chasing his 3 kids around the country on adventures when he’s not looking for his next real estate side hustle.
Our resident renaissance man has worked in every nook and cranny of the industry: as a creative, a producer, an account person, in media, doing digital…the list goes on. Mark even founded the award-winning Lure Music where he built a client base that included Dove, Johnnie Walker, Miller Coors, and Kellogg’s. Since joining Norton, he’s launched over 15 brands from early commercialization to final campaign execution. The only thing more impressive than Mark’s journey is the one he creates for brands and their consumers.
Shawn brings nearly 20 years of agency experience to his role as VP/ Executive Creative Director. During his career, he has developed campaigns and creative for a diverse group of clients. His healthcare work includes brands like Similac® and PediaSure® for Abbott Nutrition, and eye care category defining brands like Systane®, Opti-Free®, Clear Care® and Dailies Total1® for Alcon. He’s worked on massive CPG brands from The Coca Cola Company, Frito-Lay, and Proctor and Gamble and during his time on P&G, he developed multi-brand commercial programs across beauty brands, and led creative teams working on Tampax® and Always. Other past clients include Sprint, McDonald’s, Motorola and GMC. Shawn believes in the power of ideas and their ability to drive consumer behavior and is dedicated to unearthing ideas that help businesses grow.
Some people build skyscrapers. Some build roads. Ever since graduating from Arizona State University with a B.S. in Economics, Kirsten has been busy building strong bridges for major brands that span the globe. She’s been our go-to on clients like Alcon, CIBA VISION, James Hardie Building Products, Mars Botanical and more. In her precious little time off, Kirsten loves to travel—especially to warm, exotic places with limited cell phone access. Luckily for us, cell access is more and more far reaching.
Celebrating 30 years at Norton, Anthony is one of the original members of the Norton family. With a double major in Business and Fine Art, Anthony is well equipped to wear his many hats—from account service to creative. You’ll see his unique imprint on every major account at Norton. He’s also touched the lives of countless talented designers and writers he’s mentored over the years. He’s one of our original members—and also a true original.
Kasey leads quite an exhilarating life. When she’s not exploring the depths of the ocean in scuba gear, you can find her navigating solid ground on horseback – competitively we might add. Her latest adventure? Joining the Norton team as one of our fearless leaders! She comes to us after making her mark at Blue Cross Blue Shield of Illinois, KCM Consulting Services Inc., Stika Salmon Shares and others. Kacey also owned a photography company for eight years – watch out, creative team!
Behavioral economics proves that we are more afraid of losses than we are excited by gains. This “loss aversion” heuristic means we are less open to new opportunities when afraid. Many of your customers are probably afraid in this environment. They may be facing staff layoffs or the possibility of their business closing. Before a customer will be open to a new opportunity, their emotions need to be grounded in something other than fear.[…]
All brands want educated customers – but traditional methods of reaching them may not be effective during lockdown. A fascinating trend emerged during COVID lockdowns that we call “self-work from home.” People are growing, improving, and expressing themselves within their own homes. We’ve seen explosions in DIY hobbies such as gardening, cooking, and online language learning.[…]