Alcon
AIR OPTIX™ plus HydraGlyde™ Bridging Campaign Playbook
A selfie story for the books.
The Problem
SmartValue needed to fill their portfolio with mid-tier lenses in Europe and Asia, and create a selling story that translated well throughout international markets.
The Story
Norton developed a campaign designed to help reach young adults who want to get the most out of life. Whether it’s to play sports without the burden of glasses or to just spend time feeling free, AIR OPTIX™ plus HydraGlyde™ contact lenses are the perfect combination of value and quality for new wearers who want to enjoy lasting comfort and a hassle-free lens wearing experience from the first selfie of their day to the last.
The Results
- Bridge Campaign Playbook was used in 20 countries across Europe and Asia.
- Helped doctors and eye care professionals across Europe and Asia quickly understand the value of AIR OPTIX™ plus HydraGlyde™ contact lenses.
- Translatable and scalable campaign that helped sell the value of AIR OPTIX™ plus HydraGlyde™ contact lenses to new customers.