Capital Group®

American Funds – CollegeAmerica®

Capital Group

The Problem

Capital Group® looked to celebrate the 25th anniversary of CollegeAmerica with a campaign that would generate excitement and attract new investors and advisors.

The Story

Norton Agency helped investors and financial professionals envision what’s possible when they invest in a child’s future with a CollegeAmerica® 529 plan.

The Results

CollegeAmerica® was reframed as an exciting opportunity to help a new generation explore their boundless potential through education.

Capital Group Print
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Incorporate the obstacle
into the race.