COLORS Contact Lenses
CONTINUING TO PROMOTE COLORFUL PLAY
THE PROBLEM | With the launch of DAILIES® COLORS daily disposable contact lenses came the need to expand the current COLORS campaign—without cannibalizing AIR OPTIX® COLORS contact lenses in the process.
CONTINUING TO PROMOTE COLORFUL PLAY
THE PROBLEM | With the launch of DAILIES® COLORS daily disposable contact lenses came the need to expand the current COLORS campaign—without cannibalizing AIR OPTIX® COLORS contact lenses in the process.
THE INSIGHT
Giving patients permission to play with color
Although the introduction of DAILIES® COLORS contact lenses gave women more lens and modality options to play with than ever before, many still remained apprehensive about wearing them. But with a little encouragement, consumers could feel free to have fun playing any way they like, without hesitation.
THE STORY
Ready to play with your eye color every day?
Rather than creating a new campaign for the launch of DAILIES® COLORS contact lenses, Norton re-positioned the brand and extended the current campaign to place DAILIES® COLORS contact lenses at the forefront, giving daily wearers the encouragement they need to play with their eye color every day.
With the new offering of DAILIES® COLORS contact lenses, Alcon’s COLORS portfolio continues to dominate market share while we’re hearing countless success stories from sales reps and eye care professionals that
CONSUMERS ARE MORE INTERESTED IN PLAYING WITH THEIR EYE COLOR THAN EVER BEFORE.
CONSUMERS ARE MORE INTERESTED IN PLAYING WITH THEIR EYE COLOR THAN EVER BEFORE.
With the new offering of DAILIES® COLORS contact lenses, Alcon’s COLORS portfolio continues to dominate market share while we’re hearing countless success stories from sales reps and eye care professionals that
CONSUMERS ARE MORE INTERESTED IN PLAYING WITH THEIR EYE COLOR THAN EVER BEFORE.
CONSUMERS ARE MORE INTERESTED IN PLAYING WITH THEIR EYE COLOR THAN EVER BEFORE.