DAILIES TOTAL1®
MULTIFOCAL CONTACT LENSES
DAILIES TOTAL1®
MULTIFOCAL CONTACT LENSES
DAILIES TOTAL1®
MULTIFOCAL CONTACT LENSES
TELLING THE STORY
OF CHANGING
VISION
THE PROBLEM | Many people give up on contact lenses as they age and their vision starts to change. Someone who should be a lifelong wearer may drop out of the category altogether.
TELLING THE STORY
OF CHANGING
VISION
THE PROBLEM | Many people give up on contact lenses as they age and their vision starts to change. Someone who should be a lifelong wearer may drop out of the category altogether.
TELLING THE STORY OF CHANGING VISION
THE PROBLEM | Many people give up on contact lenses as they age and their vision starts to change. Someone who should be a lifelong wearer may drop out of the category altogether.
THE INSIGHT
Keep Living the Life You Love
When your vision changes, it doesn’t mean you have to change too.
THE INSIGHT
Keep Living the Life You Love
When your vision changes, it doesn’t mean you have to change too.
THE STORY
See Comfortably
at Every Distance
With the launch of DAILIES TOTAL1® Multifocal contact lenses, Alcon was adding to its hugely successful family of premium daily disposable contact lenses. We created a campaign that told the story of a girls’ night out, showcasing a lifestyle unburdened by blurry vision.
THE STORY
See Comfortably at Every Distance
With the launch of DAILIES TOTAL1® Multifocal contact lenses, Alcon was adding to its hugely successful family of premium daily disposable contact lenses. We created a campaign that told the story of a girls’ night out, showcasing a lifestyle unburdened by blurry vision.
The campaign successfully raised awareness of the multifocal category, introducing thousands of people to vision correction that suits their lifestyle and
CREATING DOUBLE DIGIT GROWTH IN THE FIRST YEAR.
The campaign successfully raised awareness of the multifocal category, introducing thousands of people to vision correction that suits their lifestyle and
CREATING DOUBLE DIGIT GROWTH IN THE FIRST YEAR.
The campaign successfully raised awareness of the multifocal category, introducing thousands of people to vision correction that suits their lifestyle and
creating double digit growth in the first year.
