FreshLook® Color
Contact Lenses

LETTING EYES IN ON MORE FUN WITH COLOR

THE PROBLEM | Beauty-focused consumers enjoy having fun with their look, but they don’t think of color contact lenses as part of that self-expression.

LETTING EYES IN ON MORE FUN WITH COLOR

THE PROBLEM | Beauty-focused consumers enjoy having fun with their look, but they don’t think of color contact lenses as part of that self-expression.

THE INSIGHT

Providing a new beauty tool for genuine self-expression

Young women love to have fun with color—their hair, their lips, their nails. They’re always looking for new ways to change up their look.

THE STORY

Why should your lips have all the fun?

Norton set out to make FreshLook® color contact lenses an essential part of any everyday beauty routine. We launched the All the Fun campaign, positioning the contact lens as one more way to play with color.

Consumer awareness?
UP.

Purchase interest?
INCREASED.

FreshLook® color contact lenses?
NOW AN ESTABLISHED AND OWNABLE BRAND THAT’S EVERYTHING FUN.

Consumer awareness?
UP.

Purchase interest?
INCREASED.

FreshLook® color contact lenses?
NOW AN ESTABLISHED AND OWNABLE BRAND THAT’S EVERYTHING FUN.