FreshLook® Color
Contact Lenses
FreshLook® Color
Contact Lenses
FreshLook® Color
Contact Lenses
LETTING EYES
IN ON MORE
FUN WITH COLOR
THE PROBLEM | Beauty-focused consumers enjoy having fun with their look, but they don’t think of color contact lenses as part of that self-expression.
LETTING EYES
IN ON MORE
FUN WITH COLOR
THE PROBLEM | Beauty-focused consumers enjoy having fun with their look, but they don’t think of color contact lenses as part of that self-expression.
LETTING EYES IN ON MORE FUN WITH COLOR
THE PROBLEM | Beauty-focused consumers enjoy having fun with their look, but they don’t think of color contact lenses as part of that self-expression.
THE INSIGHT
Providing a new beauty tool for genuine self-expression
Young women love to have fun with color—their hair, their lips, their nails. They’re always looking for new ways to change up their look.
THE INSIGHT
Providing a new beauty tool for genuine self-expression
Young women love to have fun with color—their hair, their lips, their nails. They’re always looking for new ways to change up their look.
THE STORY
Why should your lips have all the fun?
Norton set out to make FreshLook® color contact lenses an essential part of any everyday beauty routine. We launched the All the Fun campaign, positioning the contact lens as one more way to play with color.
THE STORY
Why should your lips have all the fun?
Norton set out to make FreshLook® color contact lenses an essential part of any everyday beauty routine. We launched the All the Fun campaign, positioning the contact lens as one more way to play with color.
Consumer awareness?
UP.
Purchase interest?
INCREASED.
FreshLook® color contact lenses?
NOW AN ESTABLISHED AND OWNABLE BRAND THAT’S EVERYTHING FUN.
Consumer awareness?
UP.
Purchase interest?
INCREASED.
FreshLook® color contact lenses?
NOW AN ESTABLISHED AND OWNABLE BRAND THAT’S EVERYTHING FUN.
Consumer awareness? Up.
Purchase Interest? Increased.
FreshLook® color contact lenses? Now an established and ownable brand that’s everything fun.
