![fl-color-hd](https://nortonadvertising.com/wp-content/uploads/2024/05/fl-color-hd.jpg)
FreshLook® Color Contact Lenses
Color contact lenses can enhance not only a wearer’s look, they can transform her outlook as well. But to a market that’s conditioned to view the category through the lens of a medical device, cost can be a barrier. So we repositioned the product to a “cosmetic” purchase, like a premium eye shadow or mascara. Here in the makeup aisle, we found fertile creative ground to illustrate how a little color can truly bring big change.
Strategic Planning
Market Research
Brand Development
Communication Insights
Connection Strategy
Concept Development & Expression
Advertising & Brand Communication
![fl-color-1](https://nortonadvertising.com/wp-content/uploads/2024/05/fl-color-1.jpg)
![fl-color-2](https://nortonadvertising.com/wp-content/uploads/2024/05/fl-color-2.jpg)
![fl-color-3](https://nortonadvertising.com/wp-content/uploads/2024/05/fl-color-3.jpg)