Medtronic GI Solutions Video
Video continues to be a dominant form of media, providing dynamic content and consistently high rates of engagement. While developing a campaign to promote a portfolio of GI products for Medtronic, Norton Agency knew video would be an important part of our strategy.
We produced the Medtronic GI Solutions video as a way to generate excitement and to emphasize our key message of Proactive GI Care. By positioning these GI products as a complete and advanced portfolio of innovations, the video introduces a new approach to GI care—an approach that can make a real difference in patients’ lives through early detection and treatment. The pace and the energy of the video, combined with the focus on breakthrough technologies, gives the viewer an understanding of how Medtronic aims to reshape GI care.