by razorkode | Mar 6, 2025
A win for families worried about child growth milestones. Our Abbott client presented us with a challenging situation: Deliver a TV spot that tells a heartwarming story about helping children grow, without showing measurable growth. Our strategy steered us toward the...
by razorkode | Mar 6, 2025
The dawn of a fresh new lens: Launching Alcon’s newest innovation. When Alcon realized there was a need to fit patients for whom daily disposable lenses were not an option, they created PRECISION7® for the reusable contact lens space. To launch this innovative...
by razorkode | Oct 4, 2024
Helping athletes find hydration that works as hard as they do. Many athletes perceive Pedialyte® as something specifically designed for kids who are sick, and default to the sports drinks ”everyone else” turns to. This Norton Agency TV spot was designed to convey that...
by razorkode | Oct 4, 2024
A successful global product launch? There’s nothing to it. As marketers, we’re always selling something. But sometimes it’s the absence of something that makes the heart grow fonder. Case in point: TOTAL30®. As part of a multi-agency team, The Norton Agency...
by razorkode | Oct 4, 2024
Helping families invest in the dreams of tomorrow, today. The CollegeAmerica® 529 Education Savings Plan has consistently been recognized as among America’s best by Morningstar. When Capital Group wanted to attract new investors and advisors, Norton Agency looked to...
