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American Funds
Both literally and figuratively, American Funds is far from your typical Wall Street financial services company. To illustrate this point, Norton Agency’s first stop was the company’s Hope Street location in Los Angeles. Well-known and highly respected in the industry, the investment management giant had done very little advertising in their 80-year history. Norton Agency’s thoughtful approach reintroduced the venerable firm, creating a splash across the industry, with recall rates of more than 65%.1
1. Ad Campaign of the Year Nominees, Fund Director Intelligence, Feb. 1, 2013
Strategic Planning
Market Research
Brand Development
Communication Insights
Connection Strategy
Concept Development & Expression
Advertising & Brand Communication
Digital Strategy
UX/UI Design
Web Development
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