Creating a portfolio brand that makes waves.

Alcon called on us to create a unifying, signature brand and communication platform for their entire contact lens portfolio. We led them to water. Eye Care Professionals already equated Alcon contact lenses with moisture-rich surfaces that lead to higher levels of comfort. Norton doubled down on Alcon’s equity in water and branded the portfolio as Alcon WaterInnovations™, sharing how water, one of life’s most unique natural wonders, can transform the contact lens wearing experience.