Contact Lenses for Astigmatism

Patients diagnosed with astigmatism often turn to YouTube for more information. That search yields a series of videos with men in white coats explaining, “Your cornea is the shape of a football.” Norton Agency decided there had to be a more helpful description.

We got straight to the point with this YouTube ad. With a unique and consumer-friendly take, we illustrated why astigmatism causes blurry vision and why DAILIES® AquaComfort Plus® Toric contact lenses are the answer to this common condition.

Strategic Planning
Market Research
Communication Insights
Connection Strategy
Concept Development & Expression
Advertising & Brand Communication