Dramatizing Contact Lens Stability for the Gen Z Wearer

We created the Comfort & Stability campaign to showcase two key attributes of Alcon’s DAILIES® AquaComfort® Plus Toric contact lenses. Norton directed a photoshoot centered on two young people on a slackline or tire swing – a visual analogy for stability, which is an especially important factor for people with astigmatism. The campaign, which targeted Gen Z contact lens wearers, was driven by photos from this shoot, as well as other colorful elements of the DAILIES® AquaComfort Plus® branding.

Strategic Planning
Market Research
Concept Development & Expression
Advertising & Brand Communication
Connection Strategy
Photoshoot Direction