James Hardie Building Products

The building industry is flooded with messages of beauty, durability and low maintenance. Norton Agency refreshed the James Hardie brand by focusing on what separates James Hardie from every other siding company. The answer? In a word: Character.

The campaign’s elegant and aspirational tone captured the imaginations of homeowners through our unique expressions of the American Dream. The integrated campaign included television, print, collateral and digital pieces. All grounded in the spirit, “We build character.”

Strategic Planning
Market Research
Brand Development
Communication Insights
Connection Strategy
Concept Development & Expression
Advertising & Brand Communication
Sales Enablement Communications & Execution
Web Development