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JAMES HARDIE BUILDING PRODUCTS
“Over Time” is a :30 TV spot for James Hardie® siding and trim focused on its uncompromising performance. The girl’s on-camera transition from grade-schooler to young woman helps to simply convey the lasting beauty of James Hardie products. Images from the TV spot extend into digital and print executions.
Strategic Planning
Market Research
Brand Development
Communication Insights
Connection Strategy
Concept Development & Expression
Advertising & Brand Communication