When it’s time to heal, it’s time for Juven.

Abbott consumers and their healthcare providers lacked awareness of Juven, a powder nutrition for wound healing that can be mixed into a drink or a shake. Living with wounds keeps people from doing what they love, and it can take courage to actively pursue healing. Through a thirty-second online video and supporting tactics like print and banner ads, we showcased the functional healing power of Juven, while spotlighting a deep emotional connection to the healing journey. This campaign delivered on our insight by letting wound sufferers know it’s time to take that step and move forward with healing.