The dawn of a fresh new lens: Launching Alcon’s newest innovation.

When Alcon realized there was a need to fit patients for whom daily disposable lenses were not an option, they created PRECISION7® for the reusable contact lens space. To launch this innovative one-week replacement contact lens, Alcon partnered with Norton to create a truly memorable, overarching brand launch. The challenge? Excite Eye Care Professionals and their patients about an easy-to-remember replacement schedule that offers simplicity and convenience. Norton took a central campaign theme to create complementary communications pieces that worked seamlessly together and drove audiences to action. The result? The introduction of PRECISION7^® contact lenses was an incredibly successful launch for Alcon.