The Aspyre Collection™ by James Hardie combines their premier traditional and contemporary siding product lines to give residential architects and builders the freedom to design one-of-kind exteriors. To create awareness and drive trial for this new collection, James Hardie sought the Norton Agency with their deep knowledge of the brand and the building products industry.

Our integrated campaign commands attention and resonates with the target at every touchpoint, conveying distinctive design that’s engineered to last. Rather than showing professionals photographs of someone else’s vision come to life, we commissioned artists to create architectural renderings – leaving the creative possibilities open to personal interpretation.