Evoking excitement, sharing that ‘Eureka!’ moment

With TOTAL30®, Alcon created a monthly replacement contact lens that Feels Like Nothing, Even at Day 30! To get Eye Care Professionals excited about the launch of this innovative lens, Alcon enlisted Norton Agency’s expertise in creating engaging videos that spark curiosity and sales. We crafted a memorable story that brought the moment of discovery to life, amplifying the anticipation for this new lens material.