Alcon
TOTAL Eureka
Evoking excitement, sharing that ‘Eureka!’ moment
The Problem
Alcon needed to get eye care professionals excited about the launch of a new, innovative lens.
The Story
A monthly replacement contact lens that Feels Like Nothing, Even at Day 30!
The Results
Norton helped them craft a memorable story, woven together through a series of videos that sparked curiosity and generated interest in the new lens.