Capital Group®
American Funds – CollegeAmerica®
The Problem
Capital Group® looked to celebrate the 25th anniversary of CollegeAmerica with a campaign that would generate excitement and attract new investors and advisors.
The Story
Norton Agency helped investors and financial professionals envision what’s possible when they invest in a child’s future with a CollegeAmerica® 529 plan.
The Results
CollegeAmerica® was reframed as an exciting opportunity to help a new generation explore their boundless potential through education.
