Capital Group®
Portfolio Series
Featuring the human touch behind portfolio management.
The Problem
Financial advisors were having trouble understanding Capital Group®‘s message. The value propositions weren’t resonating.
The Story
We repackaged their message, giving it more depth and telling the stories behind the results. Our updated approach focused on the intersection of art and science, putting the humans behind the product in the spotlight.
The Results
Capital Group® utilizes the Portfolio Series as a reliable turnkey solution for their financial professionals.
